PROFESSIONAL STAFF

Arthur P. Ginsburg, Ph.D. - Founder & President

Arthur P. Ginsburg, Ph.D., a pioneer in vision science and testing, began his career in vision research in the United States Air Force in the late 70s. Combining his engineering knowledge with a growing interest in creating a "seeing" machine, Dr. Ginsburg began perfecting a mathematical model of how we see.

At the same time, he was working on ways to test the functional vision performance of Air Force pilots. Central to his work was the fact that current vision testing wasn't explaining discrepancies in how quickly Air Force pilots could detect targets. All Air Force pilots are required to have 20/20 visual acuity, so why did pilot target detection vary so much? Dr. Ginsburg began researching the visual system and existing models of seeing to help him devise new testing methods that would provide answers.

During these formative years, he pioneered the transfer of basic research on human vision modeling to new functional vision performance test methods and systems. His growing body of research and work on functional vision performance tests prompted the Air Force and NASA to ask him to develop a test for shuttle astronauts to conduct while they were in space. Over 10 shuttle missions have included his innovative testing devices.

After retiring from the Air Force, Dr. Ginsburg established a private research firm to continue his work on functional vision testing technologies. Based on his more than 32 years of work in basic and applied vision research, he is recognized as an authority and has been sought for expert advice and consultation services by the government, academia and the private sector on vision problems, performance and functional standards. Further, he has served as an expert witness for the U.S. Justice Department and continues to serve as an expert witness for the private sector for several legal cases in which his knowledge of vision science is critical.

As a consultant to both ophthalmic pharmaceutical and device industries, Dr. Ginsburg designed and implemented study protocols and developed a day/night driving simulator used to measure functional vision outcomes for FDA clinical trials of pharmaceuticals and intraocular lenses.

He has 60 published works including scientific book chapters, research papers and reports. Dr. Ginsburg continues to be active in the research and development of advanced functional vision test methods and products. Based on his extensive work in the field, Dr. Ginsburg holds or shares 10 technology patents, most notably, a filter model of vision, the sine-wave grating functional acuity contrast test, contrast sensitivity clinical test systems, glare view-in vision testers and pictorial analysis software.

Dr. Ginsburg received his Ph.D. in Biophysics from the University of Cambridge, England and a M.S. in Bioengineering from the Air Force Institute of Technology, Wright-Patterson Air Force Base, Ohio. His also holds a B.S. degree in Systems Engineering from Widener College, Chester, Pennsylvania.

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